Threads vs. X: Can Meta’s New App Stay Politically Neutral?
As we gear up for the 2024 US election, Meta’s Threads, a Twitter-like app, is finding itself in a bit of a conundrum. The challenge? Keeping political discussions at bay. As recently reported in an article by Andrew Hutchinson, a Content and Social Media Manager at Social Media Today, this issue came to the forefront […]
Understanding the Shift Towards Comprehensive Videos
You’ve probably heard the joke before that we’re all losing our attention span thanks to the internet. And while there might be some truth to that, why is it that longer videos seem to be doing so well on YouTube? You’re not alone if you also noticed that longer videos are gaining more and more […]
X’s New Feature: Requesting Community Notes on Posts
In a recent move to enhance its content moderation and misinformation mitigation efforts, X (formerly Twitter) has introduced a new feature that allows users to request “Community Notes” on posts. At this time, this initiative has been interpreted by many as a means for X to empower its users to flag potentially questionable claims, thereby […]
Staying Informed: Updates on Digital Privacy
It’s a great day for justice, friends! The Supreme Court has recently made a landmark ruling that significantly limits the powers of police to access social media data without a warrant. This decision is a monumental step forward in the ongoing battle to protect our privacy rights in the digital age. But what makes this […]
Short-Form Video Trends: The New Frontier for Marketers
Short-form videos are a dominant digital force, reshaping how content is created, consumed, and shared. This trend, however, is more recent than it might seem. The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today. The Evolution […]
How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram
The Republican National Convention kicked off Monday, July 15 – just a few days after the attempted assassination of former President Donald Trump at his rally in Butler, Pennsylvania. Additionally, the Democratic National Convention is right around the corner, scheduled to take place in Chicago in the middle of August. With everything happening in politics […]
Social Media and Customer Service: Best Practices for Delivering Exceptional Support
At least 31% of consumers turn to social media to find solutions to their questions, making social search the most popular search system after search engines. As more customers use social media as a customer service channel to report incidents, make complaints, give feedback, and look for engagement from brands, businesses have a unique chance […]
Instagram’s AI Creator Chatbots: The Future of Influencer Interaction?
Instagram is set to revolutionize the way followers engage with their favorite creators once again. The platform’s new “AI Studio” feature, currently in early testing in the US, allows select creators to develop AI chatbot versions of themselves. This tool promises to transform the landscape of social media engagement. While we all know that to […]
Social Media and Mental Health: Balancing Connection and Well-Being in the Digital Age
In 2024 social media is continuing to be a powerhouse, where new platforms continue to rise and original platforms stay steady on usage. Social media has become more than a place to update friends and family, but a tool for marketing and for many: a job. The issue that stands with social media is the […]
Navigating Social Media Crises: A Guide to Swift and Effective Management with Social Chime
It’s no question that social media is an indispensable tool for brands to connect with their audience, build relationships, and foster brand loyalty. But along with all of its benefits, brands that are vocal on social media also face a lot more risk – for saying the wrong thing, alinging with polarizing causes, or a […]
