Threads vs. X: Can Meta’s New App Stay Politically Neutral?
As we gear up for the 2024 US election, Meta’s Threads, a Twitter-like app, is finding itself in a bit of a conundrum. The challenge? Keeping political discussions at bay. As recently reported in an article by Andrew Hutchinson, a Content and Social Media Manager at Social Media Today, this issue came to the forefront […]
Instagram’s AI Creator Chatbots: The Future of Influencer Interaction?
Instagram is set to revolutionize the way followers engage with their favorite creators once again. The platform’s new “AI Studio” feature, currently in early testing in the US, allows select creators to develop AI chatbot versions of themselves. This tool promises to transform the landscape of social media engagement. While we all know that to […]
Navigating Social Media Crises: A Guide to Swift and Effective Management with Social Chime
It’s no question that social media is an indispensable tool for brands to connect with their audience, build relationships, and foster brand loyalty. But along with all of its benefits, brands that are vocal on social media also face a lot more risk – for saying the wrong thing, alinging with polarizing causes, or a […]
Navigating Social Media Trends with Social Chime
For brand managers and marketers, 2024 presents a thrilling yet demanding opportunity given the expectations of social media users for transparency, authenticity, and engagement. The digital tapestry of social media is woven with new patterns, revealing a complex picture of how brands, creators, and consumers respectively communicate, share, and absorb information. Here, we’ll unravel some […]
Leveraging Ephemeral Content: Strategies for Modern Marketing Impact
Ephemeral content, or content designed not to last like Instagram stories, has more impact on the marketing world than many realize.
