How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram
The Republican National Convention kicked off Monday, July 15 – just a few days after the attempted assassination of former President Donald Trump at his rally in Butler, Pennsylvania. Additionally, the Democratic National Convention is right around the corner, scheduled to take place in Chicago in the middle of August. With everything happening in politics […]
The Power of Digital Connection: Understanding the Growing Importance of Online Communities
Social media communities have evolved into vital ecosystems that extend far beyond casual online interactions. These digital hubs now play a crucial role in shaping brand perception, driving meaningful engagement, and cultivating enduring customer loyalty. Mastering the art of nurturing these communities has become a strategic imperative for marketers, community managers, social media influencers, and […]
Social Media and Customer Service: Best Practices for Delivering Exceptional Support
At least 31% of consumers turn to social media to find solutions to their questions, making social search the most popular search system after search engines. As more customers use social media as a customer service channel to report incidents, make complaints, give feedback, and look for engagement from brands, businesses have a unique chance […]
Instagram’s AI Creator Chatbots: The Future of Influencer Interaction?
Instagram is set to revolutionize the way followers engage with their favorite creators once again. The platform’s new “AI Studio” feature, currently in early testing in the US, allows select creators to develop AI chatbot versions of themselves. This tool promises to transform the landscape of social media engagement. While we all know that to […]
